
When an injury, accident, lawsuit, disgruntled former employee or any other type of defamation threatens that name, a crisis communication plan is essential. Fast thinking and sound decisions don’t always go hand in hand, especially if a reporter is on the phone or a newspaper deadline approaches.
That’s why a detailed crisis communication plan must be in place beforehand.
We’ve developed “red book” plans for a number of companies. We hope you never have to use one, but it’s better to have one and not use it, than to need one and not have it.